FEEL GOOD! - Herford-based fashion label BRAX has stood behind this lifestyle for more than 125 years. Founded by Bernward Leineweber in Berlin in 1888, the company has made a name for itself as a key player in the premium casual clothing segment.
BRAX is all about passion: A passion for
inspiring customers for our products. This passion guides us in every
project and all decisions during our day-to-day work. This has enabled
us to develop BRAX into a successful casual fashion brand, well beyond
our core product - trousers. In a changing world of fashion, we are
shaping the future of BRAX in cooperation with our partners and
customers. Our products are a byword for perfection and quality. Our
desire to provide a top-quality service is reflected in our products,
communications and in the people who represent our company, whether at
the point of sale, in the media or in the digital world. Our fashion is
modern and innovative. Our customers are the architects of their own
lives, are mainly 35-59 years old, are experienced and have the positive
trait of valuing what is genuinely important.
The brand values smart, stylish and passionate epitomise the BRAX brand! For our partners we are an image anchor, for our customers always the right choice when it comes to the demanding implementation of fashion trends, while at the same time convincing with product innovations and a high degree of fashion. Our passion is contagious!
More than 1,100 employees are decisively responsible for the success of the BRAX brand, while over 1,800 shop-in-shops serve as image carrier of our label worldwide. We combine online and offline stores into smart solutions and the BRAX marketing activities reach people worldwide without neglecting local conditions - think global act local.