Jump into colour

Jump into colour

BRAX SS20

At BRAX, linen is the material of the moment. With airy cuts on culottes and cargo pants, and tropical motifs on tops and bottoms ... Summer is here! The polo shirt makes an appearance and you can look forward to new, beautiful details in the super summer classic. Strong colours come into their own in combination with natural shades or floral sections.

Light & easy is the motto. In addition to linen, the Ultralight theme in fresh colours, Sensation denim with the shaped waistband or the new "pull on“ story are the perfect season ambassadors. As the name suggests, these trousers feature a sensational 90 percent elasticity, while boasting excellent bounce-back properties, thanks to the patented DualFX technology.

With the "Blue Planet“ project, BRAX uses a sustainable production process for denim, such as laser and ozone, that significantly reduces the consumption of water, energy and chemicals. New colours and prints complement the sustainable summer programme.

Lemon sorbet


Summer berry fizz

 

About BRAX

FEEL GOOD! - Herford-based fashion label BRAX has stood behind this lifestyle for more than 125 years. Founded by Bernward Leineweber in Berlin in 1888, the company has made a name for itself as a key player in the premium casual clothing segment.

BRAX is all about passion: A passion for inspiring customers for our products. This passion guides us in every project and all decisions during our day-to-day work. This has enabled us to develop BRAX into a successful casual fashion brand, well beyond our core product - trousers. In a changing world of fashion, we are shaping the future of BRAX in cooperation with our partners and customers. Our products are a byword for perfection and quality. Our desire to provide a top-quality service is reflected in our products, communications and in the people who represent our company, whether at the point of sale, in the media or in the digital world. Our fashion is modern and innovative. Our customers are the architects of their own lives, are mainly 35-59 years old, are experienced and have the positive trait of valuing what is genuinely important.

The brand values smart, stylish and passionate epitomise the BRAX brand! For our partners we are an image anchor, for our customers always the right choice when it comes to the demanding implementation of fashion trends, while at the same time convincing with product innovations and a high degree of fashion. Our passion is contagious!
More than 1,100 employees are decisively responsible for the success of the BRAX brand, while over 1,800 shop-in-shops serve as image carrier of our label worldwide. We combine online and offline stores into smart solutions and the BRAX marketing activities reach people worldwide without neglecting local conditions - think global act local.