Own your colour : Luxury merino & extra fine cotton

Own your colour : Luxury merino & extra fine cotton

BRAX Feel Good FW19

Own your colour is the motto of this casual, radiant pullover with painstakingly applied details, such as the slit at the side or the embroidered tuck in the middle of the back. But its inner qualities are also impressive, since the merino wool mix has a thermoregulatory effect. Thanks to their smoots surface and radiant colour, the merino styles of the newly developed "Feel Luxury" focal theme can be combined both casually and for smarter occasions.

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The pieces in the collection, which of course incorporate the raw material merino, offer a high level of comfort for the wearer as they feel pleasant and non-scratchy on the skin. The merino items are 100% cottolined, which makes them particularly suitable for those with allergies or sensitive skin. Quality details and a broad range of forms make the BRAX merino pieces of FW19 easy to combine with other items.

Pure cashmere

This extraordinary soft and pure material is true indulgence. Cashmere, extracted from the fluffy hair of the cashmere goat, isn't considered a luxury for nothing. Soft and delicate to wear, light on the skin and wonderfully warming, a simple cashmere sweater belongs in every autumn wardrobe and enhances it effortlessly. The casmere cosmos at BRAX combines this refined quality with a relaxed everyday silhouette, and a soft palette of colours from rose to creamy white. Lovingly added extras such as the patch pocket and the cut stand-up collar make this pullover a hit in autumn.

 

 

About BRAX

FEEL GOOD! - Herford-based fashion label BRAX has stood behind this lifestyle for more than 125 years. Founded by Bernward Leineweber in Berlin in 1888, the company has made a name for itself as a key player in the premium casual clothing segment.

BRAX is all about passion: A passion for inspiring customers for our products. This passion guides us in every project and all decisions during our day-to-day work. This has enabled us to develop BRAX into a successful casual fashion brand, well beyond our core product - trousers. In a changing world of fashion, we are shaping the future of BRAX in cooperation with our partners and customers. Our products are a byword for perfection and quality. Our desire to provide a top-quality service is reflected in our products, communications and in the people who represent our company, whether at the point of sale, in the media or in the digital world. Our fashion is modern and innovative. Our customers are the architects of their own lives, are mainly 35-59 years old, are experienced and have the positive trait of valuing what is genuinely important.

The brand values smart, stylish and passionate epitomise the BRAX brand! For our partners we are an image anchor, for our customers always the right choice when it comes to the demanding implementation of fashion trends, while at the same time convincing with product innovations and a high degree of fashion. Our passion is contagious!
More than 1,100 employees are decisively responsible for the success of the BRAX brand, while over 1,800 shop-in-shops serve as image carrier of our label worldwide. We combine online and offline stores into smart solutions and the BRAX marketing activities reach people worldwide without neglecting local conditions - think global act local.