Spice market

Spice market

Bright summer colours make place for warm, winter hues that remind us of a rich and vibrant spice market.

October is here and so is the transition from summer to fall in our closets. Blending in with the current temperatures is all about wearing the right colours for BRAX. Bright summer colours make place for warm, winter hues that remind us of a rich and vibrant spice market. The coats of the season are functional and warm, so men can obtain that trendy, sporty look effortlessly.

Fresh seasoning

Reflecting the colourful impressions of a spicebazaar, walnut, chilli and amber now bring colour to the collection. Neutral nuances contrast with checks and ethnic fragments. Soft and pleasant materials such as velvet, jersey, cosy wool and flannel make individual pieces into favourites, combinable with different pieces.

The cropped puffer jacket and tops made of innovative yarns perfectly show off the new voluminous trousers with high waist and wide leg, paired with tied belts. Look of the moment: long wool coats with plain or bold prints.

Sporty structures

For men, we see the same touches of chili and walnut, combined with some fresh blue tones. Smart jackets and waistcoats, structured sweaters, as well as high functionality of materials bring the styles of the month to the outdoors.

Performance-strong parkers are transformed into smart looks with fine knitwear and chino, while zero down jackets present themselves with digitally printed wool looks, new stitching and a wide range of colours. In addition to the colours berry and cornflower, structures and new plait variations in knitwear are the eye-catchers of the month, while sporty troyers have the potential to become a favourite.


For more BRAX FW20 images, click here.

Yasmine Zahnoun Senior PR Manager, MMBSY

 

 

About BRAX

FEEL GOOD! - Herford-based fashion label BRAX has stood behind this lifestyle for more than 125 years. Founded by Bernward Leineweber in Berlin in 1888, the company has made a name for itself as a key player in the premium casual clothing segment.

BRAX is all about passion: A passion for inspiring customers for our products. This passion guides us in every project and all decisions during our day-to-day work. This has enabled us to develop BRAX into a successful casual fashion brand, well beyond our core product - trousers. In a changing world of fashion, we are shaping the future of BRAX in cooperation with our partners and customers. Our products are a byword for perfection and quality. Our desire to provide a top-quality service is reflected in our products, communications and in the people who represent our company, whether at the point of sale, in the media or in the digital world. Our fashion is modern and innovative. Our customers are the architects of their own lives, are mainly 35-59 years old, are experienced and have the positive trait of valuing what is genuinely important.

The brand values smart, stylish and passionate epitomise the BRAX brand! For our partners we are an image anchor, for our customers always the right choice when it comes to the demanding implementation of fashion trends, while at the same time convincing with product innovations and a high degree of fashion. Our passion is contagious!
More than 1,100 employees are decisively responsible for the success of the BRAX brand, while over 1,800 shop-in-shops serve as image carrier of our label worldwide. We combine online and offline stores into smart solutions and the BRAX marketing activities reach people worldwide without neglecting local conditions - think global act local.