Turn up the woolume

Turn up the woolume

BRAX Feel Good FW19

Look and feel high-quality, even after frequent wearing - that's BRAX standard when it comes to wool. In this context 'Merino Easy Care' is an important theme in the knit  segment. Easy-care, washable and in great colours, it set accents in terms of modernity.

This season, cheque, wool effects and the interplay of textures are the focus of the BRAX menswear collection. What's more, fashionable colour accents such as a bold blue shade, bright red, and an autumnal saffron yellow, as well as small graphic patterns add emphasis to pullovers and shirts. The high-quality wool pieces in the knitwear and trouser section represent a particular highlight within the Woolish Wonder theme.

Merino easy-wash pullover

The name is says it all : the merino easy-wash pullovers are fully washable and manufactured from high-quality merino wool. Merino Easy Wash is easy to care for, washable and comes in a wide range of colours. In terms of materials, the motto is 'mix and match'. The focus is on trend-focused corduroy trousers, cotton trousers in a wool look, Hi-Flex denim, and fashion-forward hybrid forms for jackets.






About BRAX

FEEL GOOD! - Herford-based fashion label BRAX has stood behind this lifestyle for more than 125 years. Founded by Bernward Leineweber in Berlin in 1888, the company has made a name for itself as a key player in the premium casual clothing segment.

BRAX is all about passion: A passion for inspiring customers for our products. This passion guides us in every project and all decisions during our day-to-day work. This has enabled us to develop BRAX into a successful casual fashion brand, well beyond our core product - trousers. In a changing world of fashion, we are shaping the future of BRAX in cooperation with our partners and customers. Our products are a byword for perfection and quality. Our desire to provide a top-quality service is reflected in our products, communications and in the people who represent our company, whether at the point of sale, in the media or in the digital world. Our fashion is modern and innovative. Our customers are the architects of their own lives, are mainly 35-59 years old, are experienced and have the positive trait of valuing what is genuinely important.

The brand values smart, stylish and passionate epitomise the BRAX brand! For our partners we are an image anchor, for our customers always the right choice when it comes to the demanding implementation of fashion trends, while at the same time convincing with product innovations and a high degree of fashion. Our passion is contagious!
More than 1,100 employees are decisively responsible for the success of the BRAX brand, while over 1,800 shop-in-shops serve as image carrier of our label worldwide. We combine online and offline stores into smart solutions and the BRAX marketing activities reach people worldwide without neglecting local conditions - think global act local.